I’m giving a presentation providing an overview of my social media strategy and challenges to my biggest client tomorrow!

Very exciting. I was pretty nervous about it but I sent my notes and slides over for review and got very positive feedback so I’m feeling good about it.

Basically, I’m giving them a rundown of what I do and why.

I truly believe your social media efforts should serve your core business–whatever that is–and should be thought of as a tool for exposure, customer service, and branding.

However, it’s important not to chase whatever is hot right now because chasing technology only makes sense if that is what your business is/does. For content creators, it can be challenging not to chase technology–if you get in early it can make a huge difference–but it can also eat resources and waste time.

Everything in balance, I always say (when it comes to anything but chocolate).

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